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According to the June 10, 2010 headlines from eMarketer Social Media No. 1 Emerging Channel for Lead Gen 

“Social media is developing a reputation for being valuable not just for customer interaction and brand awareness but also for lead generation” continues eMarketer.

The No. 1 reason to have a social media strategy is to increase lead generation.

Finally, eMarketer concludes  “the most important types of information for determining whether a lead is valuable include interest and demographic information—which might make social media an even more useful prospecting channel, since profiles can include exactly the type of data salespeople are looking for. In addition, social media can provide a venue for nurturing leads that are not yet ready to buy.”

Social media is one of the most important emerging channels for lead generation.

Genition can help you develop and set up a Social Media Promotions strategy.

For a FREE consultation contact us at info@genition.com .